Media Kit

General Information

Name of company: Pluto Brand, Inc. 

Incorporated in 2017 

Launched in 2018

Company Address: 125 Vineland Ave, City of Industry, CA 91746 

Website: https://www.plutopillow.com 

General Contact Email: sleepy@plutopillow.com 

Instagram: @plutopillow 

Facebook: https://www.facebook.com/plutobrand 

About the Pillows

Each pillow features a hybrid design, ensuring the optimal balance of support and comfort:

Our inner core is made of a high performance foam, providing the best structure and support. We’ll assemble your pillow with one that has the perfect height, density, and cooling properties. All foams are open cell, CertiPUR-US certified, and made in the USA.

The plush outer cover then adds a familiar soft fluff. Just how much silky polyester microfibers go into your pillow, and how thick they are, depend on you and your answers.

And if your head gets hot, we’ve got you covered with a quilted, high grade polyethylene (read: cooling!) surface – cool to the touch, and stays cool through the night.

How it Works

Fill out a quick questionnaire with your body stats, sleep habits, and preferences. All answers will remain confidential.
 
We use your info to build your personalized pillow through our patent pending process for optimized support and comfort.
 
Each pillow is personalized and assembled by hand. Your answers help us create the best pillow for you out of over 25 variations.
 
We’re always testing new materials and variations and analyzing the data we get from our questionnaire responses to improve our model.

Founders and Quotes

Susana Saeliu, 27, ssaeliu@plutopillow.com, As someone who never found a satisfying pillow, she was surprised there wasn't a better pillow company that modernized pillows and the purchase experience. 'The only innovative pillows I found online were expensive “smart” pillows or “adjustable” pillows — I just wanted a simple, high quality pillow at a fair price.” 

She previously founded a retail chain, which gave her the opportunity to connect with the largest pillow manufacturers and material research firms. Through the experience, she learned a lot about the available materials used, what makes certain materials better than others, and what goes into creating a thoughtful pillow. After prototyping and testing alongside partners with years of material research while tapping into the training and education of sleep researchers, the team rejected the use of molded foam, shredded foam, and down as well as “adjustable-layer” concepts. 

“While direct-to-consumer mattress companies have changed the way we buy a bed and sleep, they've fallen short of providing a better place to rest our heads. Instead, they've largely treated pillows as an afterthought with one-size-fits-all designs.” 

Kevin Li, 28, kevin.li@plutopillow.com, Pluto was born when Susana saw the ridiculous number of unwanted pillows in Kevin’s guest room.  

“As someone who buys almost everything online only after a ton of research – I still haven’t found the best way to buy a pillow online. Going to a big box store with hundreds of pillow options that you judge by squeezing and touching with your hands for a few minutes at a time isn’t much better. 

Pillow shopping is a confusing mess of ideal sleep positions, pillow heights, and fill material. And that is only half the equation; we’re missing the sleeper’s preferences, body stats, and sleep profile and we needed to make sense of all this data to complete the picture.  

Through extensive testing and surveying we came up with a computer model to solve this problem. We take the sleeper’s preferences, body stats, and sleep profile into our model, then we add in all of the different ingredients we have on hand to make a pillow and it tells us exactly what materials to use for the perfect combination.” 

Press Release

Pluto Pillow Announces Launch of Personalized Pillows for Custom Comfort 

LOS ANGELES, CA - Mar 06, 2018 - Pluto Pillow (www.plutopillow.com), a newly launched direct-to-consumer pillow company, is the latest move in the online sleep retailer industry. The hybrid-designed, custom pillows are personalized through a patent pending process to individuals based on their body, stats, how they sleep, and their preferences. The release of Pluto Pillow is the first of its kind among the existing online sleep and mattress companies, with the goal of putting the focus back to where sleepers lay their heads every night. 

“While direct-to-consumer mattress companies have changed the way we buy a bed and sleep, they’ve fallen short of providing a better place to rest our heads. Instead, they’ve largely treated pillows as an afterthought with one-size-fits-all designs,” said Susana Saeliu, Founder of Pluto Pillow. The company was a solution to her own problems. She was tired of visiting brick-and-mortar stores with hundreds of confusing pillow options, purchasing one that felt good by “hand” but discovering that it was not so great in sleep. She was surprised there wasn't a better pillow company that modernized pillows and the purchase experience. 'The only innovative pillows I found online were “smart” pillows or “adjustable” pillows — I just wanted a simple, high quality pillow at a fair price.” 

After prototyping and testing alongside partners with years of material research while tapping into the training and education of sleep researchers, Pluto Pillow was able to create thoughtful custom pillows -- not “smart” ones.  

Designed with a supportive CertiPUR-US foam inner core and an outer plush pillow, they are tailored and assembled by hand to an individual’s sleep profile. The foams differ in height, density, and features and the covers have different surfaces and amounts of silky fibers that vary in thickness. The use of cooling, high percentage polyethylene surfaces also help hot sleepers stay cooler throughout the night. All custom pillows offer both support and cushioning, with breathable, temperature-regulating materials that always bounce back. The high grade materials combine for over 25 different variations that are all hypoallergenic. The team rejected the use of molded foam, shredded foam, and down as well as “adjustable-layer” concepts.  

Pluto pillows retail at $89.00 but are launching with a limited time introductory price of $69.00. They promise to deliver within 7 business days with free shipping and returns, a 100-night trial, and a 3-year warranty.  

The company has other products in the works and continues to improve upon the design of their products while working closely with early customer and user feedback.  

 

About Pluto Brand, Inc.:  

Based in Los Angeles, CA., Pluto Brand, Inc. and Pluto Pillow is a direct-to-consumer pillow company that personalizes pillows to an individual’s sleep profile. The company is putting the focus onto pillows with the use of high grade premium materials, assembled by hand. All pillows come with a 100-night risk-free trial and a 3-year warranty. 

Media Contact 
Company Name: Pluto Brand Inc 
Contact Person: Susana S 
Email: sleepy@plutopillow.com 
Phone: 626-968-8885 
Address:125 Vineland Ave  
State: CA 
Country: United States 
Website: http://plutopillow.com

Media Files

Screenshots, pictures, logos, videos, and GIFs hosted on OneDrive:

https://1drv.ms/f/s!ApYWYoh5sfhKgdo5rtXMyzlC2iF9fg

*Right click any file or folder to download*

Video on youtube:

https://youtu.be/3xCXo_QoKXQ

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