Finally, a Pillow Crafted Just for YOU

Did you know 93% of people go through more than one pillow before finding one that works? That's a lot of wasted time and money, and even more sleepless nights.

The way we buy pillows is broken–so we fixed it.

Unlike every pillow out there, every Pluto pillow is custom-built to your unique needs and wants. It starts with a 5-minute quiz where you tell us a bit about your body, how you sleep and what kind of pillow you like (and don't like).

Take the Quiz

Your answers reach one of our pillow builders in our US warehouse. But before that, an algorithm examines your answers and recommends an ideal Pluto pillow build—our customization process allows for more than 40 possible variations.

Your builder takes into account what you have to say and what the algorithm recommends before your pillow is assembled by hand. In short, behold the power of science with a human touch!

Once your pillow reaches your door with free shipping, enjoy a 125-night risk-free trial.

If your pillow isn't perfect, you can work with us and we'll send modifications free of charge. If you'd rather go straight for the return, no problem after the initial break-in period of two weeks. We'll send you a prepaid label and end in good terms, because returns are free too.

Take the Quiz

When we surveyed the USA, we discovered an alarming, but unsurprising fact: On average, people go through three pillows before either finding the right one or simply settling with what they have. The reason? Other pillow companies don't account for your specific and unique needs, causing a endless cycle of trial-and-error.

If you're on pillow three-or-four-or-please-help-I've-lost-count, we have good news: You're not the problem! The way we buy pillows is broken, so we fixed it.

Pictured: A rendering of the all-too-familiar pillow graveyard, where dreams to go die.

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