Unlike your dime-a-dozen pillows with stock sizes and firmness, your Pluto Pillow’s crafted just for your body, how you sleep, the feel of your mattress and what kind of pillow you like (and don’t like).

Through our 3-minute questionnaire, we get everything we need to craft a pillow that's just for you.

Your responses run through our proprietary algorithm to generate your unique sleep profile. That information then reaches your pillow builder in our Los Angeles warehouse, where your pillow is carefully assembled by hand.

After your pillow is delivered with free shipping, sleep on it for 125 nights risk-free. If you'd rather return it, that's free, too.

Based on your questionnaire, we will build your pillow with a CertiPUR-US® foam core that is the perfect thickness for you (from 1" thick and up), with just the right amount of bounce and support. Our pillow cores were developed with partners throughout the US, with differing cushioning technologies, varying in thickness, density, firmness, and even colors – the one you'll get within your own pillow build is dependent on your answers.

Note: The performance foam cores within our pillow builds are not the old memory foams of the past. These newer tech cores are weather / temperature resistant (does not feel firmer in cooler temperatures or softer in warmer temperature), recovers faster and relieves temperature better than typical memory foam.

The core is encased within an OEKO-TEX® Standard 100 plush pillow cover, filled with individually blown down-alternative microfibers (not to be confused with cotton batting or cheaper polyfills). These fibers vary in thickness and quantity between pillow builds – dependent on your answers (and are suitable for those with allergies to down feathers). In terms of the cover's surface, there are two options: 1) A luxuriously smooth, ultra breathable, 350 thread count cotton 2) Lightly quilted, cool-to-the-touch, plush fibers.