Screenshots, pictures, logos, videos, and GIFs hosted on Dropbox:
- POD: Dropbox Link
- PUFF: Dropbox Link
- PILLOW: Dropbox Link
- Founder photos: Dropbox Link
NAME OF COMPANY: Pluto Brand, Inc.
LAUNCHED IN 2018
FOUNDERS: Susana Saeliu, Kevin Li
COMPANY ADDRESS: 2815 Pellissier Pl, City of Industry, CA 90601
GENERAL CONTACT EMAIL: email@example.com
Each pillow is crafted to your body stats, sleep positions, preferences and is built-to-order through our patented process. Pillows ship free with 125 nights to test your Pluto Pillow (returns are covered). All pillows come with our 1 year warranty.
Pluto Pillow builds comprises of three main parts: 1) a temperature regulating outer surface 2) a pocket layer of silky, hypoallergenic fibers 3) a high performance inner foam core.
Based on your questionnaire, we will build your pillow with a CertiPUR-US® foam core that is the perfect thickness for you (from 1" thick and up), with just the right amount of bounce and support. Our pillow cores were developed with partners throughout the US, with differing cushioning technologies, varying in thickness, density, firmness, and even colors – the one you'll get within your own pillow build is dependent on your answers.
Note: The performance foam cores within our pillow builds are not the old memory foams of the past. These newer tech cores are weather / temperature resistant (does not feel firmer in cooler temperatures or softer in warmer temperature), recovers faster and relieves temperature better than typical memory foam.
The core is encased within a plush pillow cover, filled with silky, coated fibers thinner than human hair! These fibers are suitable for those with allergies to down feathers and do not clump in the way that cotton tends to. They also vary in thickness and quantity – dependent on your answers. And if you heat up at night, your pillow build's surface will be made up of our lightly quilted, cool-to-the-touch fibers Don't need the extra cooling? We also have a temperature regulating smooth 100% eucalyptus surface.
To start customizing a pillow, all you have to do is visit our website (plutopillow.com), tell us about yourself through a quick questionnaire, and your data will run through our algorithm (combined with a human touch) that will help us create a custom pillow for your body stats and sleep profile. Our materials combine for over 35 variations through our patented process. We deliver your pillow build to your doorstep with free shipping.
We’re always testing new materials and variations and analyzing the data we get from our questionnaire responses to improve our model.
SUSANA SAELIU, 32, firstname.lastname@example.org, As someone who never found a satisfying pillow, she was surprised there wasn't a better pillow company that modernized pillows and the purchase experience. 'The only innovative pillows I found online were expensive “smart” pillows or “adjustable” pillows — I just wanted a simple, high quality pillow at a fair price.”
She previously founded a retail chain, which gave her the opportunity to connect with the largest pillow manufacturers and material research firms. Through the experience, she learned a lot about the available materials used, what makes certain materials better than others, and what goes into creating a thoughtful pillow. After prototyping and testing alongside partners with years of material research while tapping into the training and education of sleep researchers, the team rejected the use of molded foam, shredded foam, and down as well as “adjustable-layer” concepts.
“While direct-to-consumer mattress companies have changed the way we buy a bed and sleep, they've fallen short of providing a better place to rest our heads. Instead, they've largely treated pillows as an afterthought with one-size-fits-all designs.”
KEVIN LI, 33, email@example.com, Pluto was born when Susana saw the ridiculous number of unwanted pillows in Kevin’s guest room.
“As someone who buys almost everything online only after a ton of research – I still haven’t found the best way to buy a pillow online. Going to a big box store with hundreds of pillow options that you judge by squeezing and touching with your hands for a few minutes at a time isn’t much better.
Pillow shopping is a confusing mess of ideal sleep positions, pillow heights, and fill material. And that is only half the equation; we’re missing the sleeper’s preferences, body stats, and sleep profile and we needed to make sense of all this data to complete the picture.
Through extensive testing and surveying we came up with a computer model to solve this problem. We take the sleeper’s preferences, body stats, and sleep profile into our model, then we add in all of the different ingredients we have on hand to make a pillow and it tells us exactly what materials to use for the perfect combination.”
The PUFF was designed to be the ultimate body pillow for everybody. It’s the galaxy’s comfiest body pillow, rivaling the softness of 600-fill European down (pillow-industry-speak for “phenomenally cushy”) The PUFF was designed to be the ultimate body pillow for everybody. It’s the galaxy’s comfiest body pillow, rivaling the softness of 600-fill European down (pillow-industry-speak for “phenomenally cushy”) but, without the feathers. The PUFF is filled with Cosmofluff: a superfine, supersoft polyfill fiber that’s also hypoallergenic, so both your conscience AND your sinuses can be clear.
The PUFF provides excellent side, back, and leg support, which can help relieve awkward alignment and minimize tossing and turning (perfect for mamas-to-be or anyone who struggles with restless nights). The machine washable outer core stays cool to the touch, significantly improving sleep comfort throughout the night.
The Pluto PUFF is light enough to move around easily, yet substantial enough to cuddle with. Measuring 21” wide by 54” long, the PUFF is a snuggly, supportive bed companion that never snores or steals the covers. Plus, there are scientific benefits that show hugging can actually decrease common physiological indicators of stress, making the PUFF a perfect ergonomic partner.
After conducting a National Sleep Survey of over 2000 U.S. adults we found that 65% of people have difficulty sleeping while traveling by car, train or plane and more than 50% of respondents agreed that their ability to enjoy an adventure was compromised by jet lag and travel fatigue. We knew that after dedicating years on improving the pillow in the bedroom, it was time for us to try our hand at the pillow you take with you on trips – a.k.a. the travel pillow! We were tired of seeing the same horseshoe, U-shaped designs or tacky ones that made you look ridiculous. So, we got to work with one of the best design firms in the world, IDEO and listened to sleep researchers, flight attendants, and travelers to build the ultimate travel pillow. We hope you relax just as much on your journey as you do your destination!
Neck Support (That Actually Works)
Typical neck pillows don’t offer adequate neck support. This results in waking up with aches, strains and a haze of exhaustion that makes you question if you slept at all.
As a result, we based the POD’s neck pillow off of a neck brace, and then dialed it back down a bit for a cushiony, supportive feel for optimal sleep no matter your neck size and shape.
Maximum light and noise blocking
Conde Nast described the POD like being inside a mini sensory deprivation tank. This was the goal. Research has shown that we don’t typically get great sleep when traveling because we’re not in our own space / environment. Makes sense—you probably sleep better in the privacy of your own bedroom (on your Pluto Pillow) than, let’s say, on a massive metal vehicle that hurls through the sky at 550 mph.
With the POD, you get to create your own privacy and capsule with the pillowy hood and built in eye mask. Look, you might look like an astronaut when you’re POD'ed up, but you’ll finally be able to get some sleep.
It has to be portable
Typical travel pillows are bulky and cumbersome as they eat up valuable space in your carry-on.
Not so with the POD! We spent a lot of time designing it to be able to be rolled up into a small burrito-shape that also works great as a back cushion for lumbar support or a mini pillow.
The POD only asks for a modest space on or in your luggage. You can either wrap the POD on your luggage handle or loosely around your neck. Lots of ways to save precious travel space!