Sleep better than you have in years...
... with a pillow built to your height, weight and how you actually sleep.
$149 Regular | $179 King | 125-Night Trial
They're not bad pillows. They just weren't built to anybody in particular. So one was too tall for your shoulders. One was too flat for sleeping on your side. One was fine on your side and wrong on your back.
93% of people buy more than one pillow before they find one that fits. Most never stop looking.
You already know how this goes.
Too high, so your neck is bent all night.
Too soft, so you're sleeping on your own hand by 2am.
Too firm, so you flip it, fold it, punch it into shape.
Fine for two weeks... then it goes flat.
So you buy another one. And you're guessing again, because nobody ever asked how tall you are, what you weigh, or which side you actually wake up on.
Take a 3-minute questionnaire. Then we build the best pillow you'll ever sleep on.
1. Tell us about you: How tall, what you weigh, which position you fall asleep in and which one you wake up in, how firm your mattress is, and what's wrong with the pillow you've got now.
2. We build yours by hand in Los Angeles: Not picked off a shelf — assembled to your answers.
3. Sleep on it for 125 nights: Not quite right? Tell us what's off — too high, too firm, whatever it is. We'll ship you modifications free of charge. Still not right after that? Full refund, and we pay the return shipping.
80+ possible builds. Yours is one of them.
Your answers tell us how to build your pillow from cover to core.
Pillow height can range from 2.5" – 14"
12+ fill types
5 firmness levels
2 cooling options
“$149 for a pillow?”
We get it. $149 is a lot. We'd sell it for less if it made sense for a small business like us. We offer a 125-night trial because we're confident that this is the best pillow you'll ever own.
But don't take our word for it:
“I've spent around $2,800 trying to find the perfect pillow. As far as expensive pillows go, this was one of the cheaper ones and finally THE ONE.”
— Cody M.
“This is the most money I've ever spent on a pillow, and I was suuuuuper hesitant. I regret nothing.”
— Leslie S.
“I just wish this was the first pillow I purchased, because now I have a closet of very expensive pillows collecting dust.”
— Lisa M.
(It's also HSA/FSA eligible!)
Most people save about 30%, which puts it near $104.
Take the 3-minute questionnaire and we'll build the best pillow you'll ever own. Your pillow comes with free shipping, a 125-night trial, and a 1-year warranty.
